30 December 2008

Designing Obama

During one of his rare walk-throughs, Obama asked Thomas what he was up to, and the designer responded, "Making you look good. That's what we do all day: Photoshop your face."

All that Photoshopping paid off, as we now know. Obama's historic win must be at least partly attributed to the savvy and skills of the professionals responsible for his messaging. Though the campaign is over, the work of Thomas's team is memorialized in one final seal that is still around, at least for the time being: the seal of the office of the President-elect, which the triumphant Obama '08 designers whipped up the day after the election as a last hurrah.

Who, though, owns this work, including the world-renowned "O"? After Steven Heller asked that question, there was a short, confused silence, after which Thomas replied: "I think the best answer would be the American people."

read more...

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